I’m running some ads on LinkedIn Ads that are redirecting toward the website of my client.
On Google Analytics, no way to see the traffic from these campaigns.
I thought maybe it would be in the direct source but it is not.
I even made a new landing page just accessible through the campaigns and no sign from the traffic from my LinkedIn Ads.
I did put some UTM on the ads in order to create myself a tracking source.
Since this i see the traffic from my LinkedIn Ads but the engagement is plain 100% bounce rate, which makes 0 sense because these campaigns are super optimized and targeting a very specific audience.
If it would be even 90% bounce rate i would doubt about my ads / landing Page etc but 100% makes me feel it’s a bug of tracking.
I mean is it normal at first that my Google analytics would completely ignore a big amount of traffic ? Usually when Google Analytics doesn’t know where comes from the traffic, it puts it in direct source, but not there.