Sustainability and Marketing

I’m currently in my second year of Bcom where I major in Marketing. Next semester I have to start picking out my minors, and corporate sustainability seemed really interesting to me; other offerings are pretty traditional ones like statistics, law, psych, IT, etc.

I was wondering how employers would see this? I’ve heard that employers don’t actually care what you minor in, and I feel like I will choose this minor regardless, but I was curious to see if corporate sustainability had any value to it from an employers perspective.

Ideally, I’d like to work for a B2C creative agency but i’m still very flexible, and would appreciate any insight anyone has!