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Marketing

Reporting, help! I’m stuck!

Hi all,

I’m a fairly new digital marketing apprentice at a company who don’t know what digital marketing is and how it will benefit their business.

My apprenticeship assessor isn’t actually skilled in digital marketing either, so asking them for help has been useless.

I’ve done a various amount of online courses but I’m struggling with the aspect of reporting.

To be honest my manager never asks for reports from me, but I feel really silly not doing something, so I put together our content, growth and engagement each week for paid and organic campaigns for each social media platform, google and email.

When reading other digital marketers work I feel like I’m doing it wrong, and would love to know if you have any pointers for how to report and how I should lay this out. I really want to grow within this job despite the odds being stacked against me.

Any help would be really appreciated!

Thanks 🙂