Marketing folk, do you know what it takes to grow a brand?

The reason I ask is that i want to start an honest conversation about the industry’s understanding or lack thereof marketing principles.

Do you rate yourself highly? Can i put you in front of any CMO and can you deconstruct the problem and implement solutions? Are you educated in marketing, or just a few courses or none at all?

I don’t mind if you’re b2b or b2c or what category you’re in, or what level of experience. I genuinely want to know how well educated and robust people are on marketing principles regardless of sector or business size etc.

My gut feel is that marketing fundamentals are weak and we are increasingly tactical and not strategic, but it is a hypothesis I’ve always wanted the answer to.