Categories
Marketing

Does Social Media Organic Reach actually exist?

First post here and I’d appreciate your thoughts!

I’m trying to build up an online language teaching business from nothing, and I’ve had a dabble with trying to get followers on Facebook and Twitter this week. With Facebook, it seemed there was nothing I can do to get people to follow my new page. Twitter has given me scraps of followers, but similar to Facebook.

So I thought I’d have a go at a paid Facebook ad. In my paid post, I asked people to like my Facebook page. I have 300 reactions to my post so far, which was nice – but all of them did the opposite of what I asked them to do – they liked the post, but not the page!!

But the fact that I could pay for hundreds to see my post, yet virtually no-one sees my posts otherwise, makes me wonder:

– Is organic reach on SM now a complete myth?

– Does all SM following have to be paid for, or obtained through other activities?

– Or are there other SM platforms where organic reach still really happens?