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Marketing

Construction Materials Marketing Strategy (Getting Distributors Outside Your Region)

Field: Construction Materials

Differentiation: Price and Eco-Friendly

Problem: Translating Sizable Domestic Success into New Markets Unaware of the Tech or References

1) If you were in the construction materials sector, how would you approach distributors? In my case, these would be steel stockists. Are there European or American trade shows I should be looking at? Do distributors even go to these things?

2) Let’s say I get a trademark and unify all marketing under this trademark to distribute the leads generated between the six distributors each serving their respective regions of the continental US. What are some issues that I might run into?

3) If I wanted to do a campaign, what are some ways to get market researching done? If you are familiar with the industry, what keywords should I be focusing on? What certifications should I be preparing?

Thanks.