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Marketing

Best way to market a handmade business on LinkedIn?

I’ve had linkedin for a couple of years now since I’m an undergrad student. I’m not really active on it, and I have a very basic profile that basically consists of everything from my résumé .

Recently, I decided to follow my creative pursuits and sell handmade jewelry online. I want to market my products on every social media platform, including LinkedIn. However, I’m not too familiar with its algorithm and I’m not sure what kind of things to do.

-Should I create a regular post announcing the website and feature some pics of the products?
-Should I create some kind of blog and link it ?
-Is there a certain demographic/professionals I should connect with and message to help gain more exposure? -Are there magazine editors that could write about my products?

Not sure what approach I should take…