**Make Sure Your Customers Can Find You**
It has become the norm now for people to search for local companies on their phones. About 95% of those mobile searches are done on Google so it is easy to decide to focus on Google. When Google ranks maps, they consider both paid effort and organic results. This means that you can choose to either pay for visibility, work hard to rank for valid keywords, or both.
The good news is that most local companies you are competing with will not have taken steps to. This means that it can be relatively easy to improve your rankings. If you need help doing so, just contact Webstract.
**Use Mobile Ads and Targeting**
If you are like most business owners, you have a good idea of who your ideal customer is. You know where they come from, what they are looking for, and what they have in common. You may not have experience running mobile ads or targeting specific groups, but you can use the info you already have about your customers to find others who meet their same demographics.
You can target ads based on a nearly endless list of characteristics. We know that about 90% of people will do business within ten minutes of their homes so location is a strong contender. You could then narrow down by age group, income, and other factors you know about your potential customers.
**Ensure Your Website is Optimized for Mobile Browsing**
About one in three consumers will not consider working with a company if said company does not have a website. In just a few years, the number of people who primarily search online has risen about 20%. If your website is not optimized to be reviewed and used on mobile platforms then you should assume there is a 100% chance you have lost at least one potential client or customer due to the difficulty of navigating your website from a mobile device.