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Marketing

Transitioning into a marketing career

Hello!

I have recently gotten involved in the Web3 space and I’m looking to get a career in it.

I have gotten 2 small jobs by being a community manager, and an influencer manager. Unrelated to Web3, my main job has been running a community for 6 years, including handling their social media, so compared to the average I have a lot of experience. And for influencer marketing, I have a big Twitter page so I guess I can be considered an influencer myself which gives me some credibility.

I’m trying to get a more serious job that is full-time and/or pays better. However, these two tasks are often related to overall marketing. If I could apply to marketing positions too, or at least be able to say that I also have a marketing background for the community/influencer positions, I think that would help me a great deal.

But I have no idea where to start. I’ve seen so many courses, including what’s on the sidebar, but it’s overwhelming and I’m not sure if my particular background should make me go in a particular direction.

Furthermore, even after I learn a lot about marketing, how can I leverage this when applying for positions? I can’t just say that I just did a bunch of random courses in the last few months, I’m not sure how to put myself in a position where I’m taken seriously.

I feel like have a good opportunity here but I just can’t seem to see how to go about it.

Any insight is appreciated
Thank you!

Categories
Marketing

What are the highest paying positions in the digital marketing world?

I’ve been in marketing for a couple of years and am looking to level up my career in terms of skills/experience level, but primarily salary. So far I have been doing a really broad range of things from social media to building webpages to design to admin stuff – sort of a jack of all trades – and while my adaptability has made me pretty valued in my current role, it’s harder to sell to outsiders, and I’m ready to move on from my current role ASAP.

I’ve got a pretty analytical mindset and think I’d enjoy the more data heavy side of marketing, but I also really enjoy the creative side . I’ve been looking at Senior Marketing Specialist/Senior Digital Marketing Specialist roles, but again I don’t know if I should be specializing more.

So if salary is my highest priority right now, like I want to make *a lot* of money and preferably pretty soon, where should I be looking? What’s the quickest path to a six figure or higher salary in the marketing world?

Categories
Marketing

Pricing option help for someone who’s never freelanced

Good evening! I’ve been working supply chain jobs and am interested in moving over to marketing in any way I can. So I’ve been learning Canva and Photoshop and have just been creating random pieces of media for fun.

Recently this Art + Music + Entertainment company followed me on Instagram and I DM’d them asking if they’re looking for someone to do their Instagram ads. I went to their most recent event and made 3 sample ads based on the vibes from the night. They ended up really liking my samples and would like to move forward with pricing options. They said they’d want to keep me on a retainer so they can crank out a few ads per event.

I am very new to this. I have no idea how pricing in this industry is done or protocol because I’ve only had a 9-5 set salary. For me, since I have no experience in this field I was just going to ask for $50/ad and maybe 4-5 free tickets per event. Since they’re asking for a retainer, what do you believe is a fair amount to ask?

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Marketing

Migrating to Google Analytics 4 from Google Universal Analytics

With just about a year left before UA goes away, I suppose its time for me to migrate my sites so that I can build up a years worth of data.

For context I manage about a dozen or so sites some public facing, some behind an authentication wall and some which are mainly internal company tools. Most of the sites I manage don’t sell anything or participate in any marketing/email/ad campaigns.

My sites use of GA is very basic, I mainly get asked about pageviews, what pages are popular and traffic patterns. I don’t have any custom events or on page actions to worry about.

Ideally I’d like to keep the current UA tag so that my years of historical data continues to get fresh data added while we fully transition away. I also secretly suspect that the UA deadline will be extended.

In setting up the new property I’m given the option of adding a new analytics code to the head tag of my site or I can apparently use my existing tag and link the old and new property in the background.

My intuition says I should just add the new code/tag and in a year or so remove the original UA tag rather than rely on the backend integration between the properties. I suspect this would have some minor performance penalty / affect my lighthouse score, but in the grand scheme I’m not worried about it.

Has anyone gone through this? Any issues running both side by side? General feelings about the new GA4 tool? I haven’t heard great things, but its been awhile since I last looked into it.

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Marketing

Suddenly very high (30x) CPCs for a long term FB Ad campaign

Hey everyone,

In my Facebook Ad account i got a few CPC campaigns, all targets very large audiences on both instagram/facebook to promote articles on our web site. I’ve been using them like this with sometimes minor, and sometimes major changes.

I was usually getting 0.10-0.15₺ CPC and it’s been going like that for very long time. Yesterday, i increased their daily budget for a small amount and today CPCs hanging around 2,5-3,5₺. It’s really weird and i’ve never experienced something similar.

I checked change log and didn’t see anything besides my little budget adjustment.

Anyone experienced something similar or have any idea?

Thanks a lot.

Categories
Marketing

[Offer] Free written content for your brand — in exchange for your feedback!

Hi there — I’m developing a tool that creates compelling, conversion-optimized short posts that can be used in Instagram posts/ads, blogs, Twitter posts/ads, etc.

The system uses AI with human oversight to ensure the copy is high quality and unique.

I’d love to create a few written samples for your brand, in exchange for your feedback so I can improve the tool. Totally free and no risk to you — just trying to build a product people love and need some input from potential customers.

If interested, please DM me!

Also if you’re curious, here’s a sample I generated for a fitness app:

>**How to make exercise fun**
>
>Many people view exercise as a chore, something they have to do to stay healthy. However, it doesn’t have to be this way! There are plenty of ways to make exercise fun. Here are a few ideas:

1. Find a workout buddy. Having someone to workout with can make the time fly by and make it more enjoyable.
2. Make it a social event. Invite friends over for a fitness party or join a local sports league.
3. Turn up the music. Create a high-energy playlist to get you pumped up for your workout.
4. Change things up. Keep your body and your mind guessing by trying new activities and exercises.
5. Set goals. Having something to work towards can help to make exercise more fun and rewarding.

>So don’t dread your next workout, look forward to it! With a few simple changes, you can make exercise fun.
>
>Download $appname to get access to free video exercise sessions!

Categories
Marketing

Targeting legilsators?

We all know Facebook has cracked down on social/political issue advertising. I’ve explained many, many times how it’s virtually impossible to target policymakers directly, but long story short, I’m working on providing some options and want to make sure I’m not overlooking anything – or have something wrong!

Right now, I’m primarily recommending geotargeting their district offices as well as the state house as an area they frequent/are interested in.

I know that Twitter offers custom audiences, but that’s limited to users who have already opted in to receive your communications – just like Facebook – right?

Categories
Marketing

Tracking of LinkedIn Ads on Google Analytics

Hello,
I’m running some ads on LinkedIn Ads that are redirecting toward the website of my client.

On Google Analytics, no way to see the traffic from these campaigns.
I thought maybe it would be in the direct source but it is not.
I even made a new landing page just accessible through the campaigns and no sign from the traffic from my LinkedIn Ads.

I did put some UTM on the ads in order to create myself a tracking source.
Since this i see the traffic from my LinkedIn Ads but the engagement is plain 100% bounce rate, which makes 0 sense because these campaigns are super optimized and targeting a very specific audience.
If it would be even 90% bounce rate i would doubt about my ads / landing Page etc but 100% makes me feel it’s a bug of tracking.

I mean is it normal at first that my Google analytics would completely ignore a big amount of traffic ? Usually when Google Analytics doesn’t know where comes from the traffic, it puts it in direct source, but not there.

Categories
Marketing

Benefits of Hiring a Digital Marketing Agency

A digital marketing agency employs an experienced team to manage all of your online marketing needs from a single location, allowing you to concentrate your efforts on running and growing your business. That is only one reason to hire a digital marketing agency.

Digital marketing is the use of electronic devices and the Internet to conduct marketing activities. Businesses use digital channels to connect with customers and prospective customers, such as powerful search engines, social media platforms, business websites, and emails. The act of implementing a chain of digital tactics to connect with audiences, from building the business website itself for branding assets, to collecting leads for email marketing, to digital advertising, is also defined as digital marketing. The best digital marketers have a clear plan for how each online campaign will help them achieve their goals.

Marketing expertise from an entire team

One of the most major advantages of hiring a creative agency is that you gain access to an entire team of strategists, designers, writers, and SEO experts with a wide range of skills, knowledge, and experience. This is far superior to attempting to do it yourself or hiring a single marketer.

A digital marketing agency will help you expand your business online

If the pandemic has taught entrepreneurs anything, it is that businesses that do not go digital risk failing or falling behind. That’s all there is to it. However, if your company has been mostly offline up to this point, establishing an online presence will necessitate a significant time investment. You may need to create and launch a website, begin running social media ads, send out newsletters to your subscribers, and so on. A digital marketing agency can take care of all of your busy work so you can focus on what you do best.

Stay Relevant to Your Industry

You must understand at this point that research is essential before launching any campaign. You must understand your industry, your competitors, and the most recent marketing practises in your segment. The agency bears the responsibility for industry-relevant marketing practises. They are tasked with conducting market research and identifying your competitors. Furthermore, they keep up with the latest developments in digital marketing to ensure measurable results. They will also identify and research your target audience in order to learn about and comprehend their behaviour, preferences, and interests. This is to ensure that the marketing strategies implemented produce the best results possible and to keep your company up to date on relevant developments.

Specialized team

One of the primary advantages of hiring a digital marketing agency is the ability to work with a team of specialists in the field. Designers, copywriters, digital media analysts, and SEO experts are among those who have a diverse set of skills, knowledge, and experience.

You’re always on top of the latest trends

Staying on top of trends is an agency’s job and lifeblood. We won’t be the best at our jobs or keep our clients if we don’t know about and practise the latest and greatest in each channel of digital marketing. As a result, we spend some of our time learning and growing alongside the industry. Working with a digital agency means you have someone informing you about the latest and greatest technology and incorporating it into your unique strategy.

Your internal marketing team is extended

You have your own internal marketing team, but adding a digital marketing agency is like significantly expanding it. You’re not going to hire your own social media specialist, paid ads person, or SEO specialist, especially if you’re a small or medium-sized business…not that’s sustainable. Hiring an agency, on the other hand, includes all of those people on your team.

Advanced and analytical reporting

Finally, one significant benefit of hiring a web agency is their access to cutting-edge software. You will receive regular reports from this software indicating where you are excelling in your marketing efforts and where you can improve.

Are you looking for Hiring a Digital Marketing Agency in kochi? I suggest Crab Network

Categories
Marketing

Personal Facebook-Accounts as Agency

An issue with setting up a Facebook Business Page for a client:

The client got Instagram all set up himself, but wanted our help with Facebook because it was too complicated. Turns out it was too complicated for us as well. 🙂

Setting up his business manager and business page was easy. However for him to be able to post his Instagram posts on Facebook, he also needs a personal account. Okay, he set it all up himself with his own real data and gave us his login details.

We connected Instagram with his fb-account and then his fb-account with the business manager. At which point Facebook banned the fresh account. An appeal did nothing.

What exactly went wrong and what would be the correct way to handle setting up personal fb-accounts?

We want to help our customers as much as possible since they usually have no clue about how this all works.